{"id":1,"date":"2017-04-29T06:49:17","date_gmt":"2017-04-29T06:49:17","guid":{"rendered":"https:\/\/productvision.com\/blog\/?p=1"},"modified":"2017-04-29T19:02:15","modified_gmt":"2017-04-29T19:02:15","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/productvision.com\/blog\/2017\/04\/29\/hello-world\/","title":{"rendered":"Product vision blog is back"},"content":{"rendered":"

Welcome to the reboot of my\u00a0blog about product vision, strategy,\u00a0innovation and design. \u00a0The big theme of this blog is\u00a0what it takes to conceive, design and deliver breakthrough\u00a0products<\/strong> –\u00a0especially\u00a0products whose business success depend on people loving\u00a0the experience of\u00a0using\u00a0them.<\/p>\n

Who am\u00a0I?<\/h4>\n

Why should you listen to me? \u00a0By all means, please do so at your leisure and pleasure! \u00a0But know that I’ve been designing, implementing\u00a0and leading product creation\u00a0in many diverse\u00a0of contexts in Silicon Valley for\u00a0over 25 years, it.\u00a0 For seven years I have been leading\u00a045+ designers and researchers\u00a0as a vice president\u00a0of UX at a global\u00a0software company.<\/p>\n

Why the combination of\u00a0product vision, strategy and design?<\/h4>\n

For a couple of reasons. \u00a0First, product vision\u00a0and strategy\u00a0are actually design\u00a0problems at heart. \u00a0Therefore they can be approached\u00a0with a common principles, mindset and process.<\/p>\n

Secondly, design cannot succeed\u00a0without a solid\u00a0product vision. If the product vision is not correct\u00a0the design is not good or bad, it’s irrelevant. \u00a0If you really care about the ultimate goal of experience design — real people actually using and loving\u00a0your product — you better be there with your user-centric perspective to ensure\u00a0that\u00a0the product vision is in their interests.<\/p>\n

Thirdly, if\u00a0you\u00a0are a\u00a0product company, then\u00a0product vision and product strategy are inherently linked. \u00a0(It’s not\u00a0the case in, say, commodity industries (detergent, nails, …) where the products are not terribly differentiated and where success depends on traditional\u00a0factors like cost containment of distribution.)<\/p>\n

So\u00a0product vision, strategy and design\u00a0are intrinsically linked.<\/p>\n

Who are you?<\/h3>\n

That makes you, my audience, a little interesting. \u00a0You may be a UX designer or researcher<\/strong> who cares about design, \u00a0but you have a strategic bent and like to think more holistically about what your designs are doing for the user and for your company. \u00a0You may be a product manager<\/strong> who “gets it” — gets that if people love their experience using\u00a0your product, even if it doesn’t have the longest feature list, you will have a disproportionate market advantage. \u00a0(And that if they don’t, you are already dead but don’t know it yet.) \u00a0Or you might be an executive of a product company<\/strong> who is<\/p>\n

What\u00a0are my goals?<\/h4>\n

Product vision, strategy and Design\u00a0are timeless topics. This means that\u00a0you will encounter\u00a0the same dilemmas and\u00a0debates over and over in\u00a0your career. \u00a0You will find\u00a0yourself arguing\u00a0the same point over decades. \u00a0And\u00a0you will find\u00a0your skill at doing this increasing\u00a0with experience.<\/p>\n

What\u00a0I\u00a0would like to do here\u00a0is fast forward\u00a0your effectiveness at advancing these topics\u00a0by giving you,\u00a0your teams, and even\u00a0your corporate culture ways of thinking about things that avoid timeless, predictable traps and let\u00a0you achieve\u00a0breakthrough\u00a0innovations more systematically. \u00a0So my emphasis will be on strategic\u00a0information\u00a0which you can directly apply… either take it directly as\u00a0I\u00a0would implement it or season to the tastes of you or or organization.<\/p>\n

Please help me by commenting — with kindness — and sharing\u00a0your experiences and interests.<\/p>\n

– Philip Haine<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the reboot of my\u00a0blog about product vision, strategy,\u00a0innovation and design. \u00a0The big theme of this blog is\u00a0what it takes to conceive, design and deliver breakthrough\u00a0products –\u00a0especially\u00a0products whose business… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":5,"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":13,"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions\/13"}],"wp:attachment":[{"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/productvision.com\/blog\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}