Simple Menu
Styled Menu
Next Menu

Optional Info

Sidebar image descriptionAny information can be placed in the sidebar to help your website visitors navigate your site.

To make a boxed heading like the one above, simply apply the H3 tag.

To make a box like this, assign the "sidebarlt" class.

You can do anything with a sidebar box. Insert images, ads or other web content.

Here's a text link.

To make a box like this, assign the "sidebardk" class.

You can do anything with a sidebar box. Insert images, ads or other web content.

Here's a text link.

Ten problems of product vision

We have found these ten problems of product vision to be universal:

  1. Our cash cow is running low on milk. Our product has been really successful but growth is starting to flatten.
  2. Our product is stagnating. Years of incrementalism has left us vulnerable to fast moving competitors.
  3. We are always in reactionary mode. Instead of driving towards a vision, we've been reacting to customer requests and competitive moves. It feels like we're winging it on each release.
  4. Our differentiation is shrinking. It's getting harder to explain to customers the difference between our product and the competition's.
  5. We are about to build a new product... but something just doesn't feel right. Is this really the best thing we could have come up with?
  6. We have a strategic challenge, and we are stuck with no good ideas. We know what we want, but we just can’t see how to achieve it.
  7. We have plenty of ideas. Generating ideas is not our problem; it's confidently choosing which one to pursue.
  8. We're about to spend millions acquiring or building a product... but is it even the right one to build? How can we be sure it won't turn out to be a dud two years from now?
  9. There is a new competitive or technological threat. Should we respond? Or is it a false alarm that we may safely ignore?
  10. We don't have the best track record for creating new products. Our process has been haphazard and there have been a lot of failures. We need a clear, strong process to follow.
What makes these problems of product vision? Because solving them requires imagining a future reality that we can create, or which is likely to happen anyway, without us. Being able to conjure these possible futures gives context for strategic problems, and clear guidance for day-to-day issues.

With a good product vision:

  • You can see what your existing product would look like if it were to be reinvented it now, with everything you have learned over the years. (Problems 1-5)
  • You have the context for generating and judging ideas (Problems 6-9)

And with a good product vision process you have a thorough, rigorous, systematic approach to coming up with strong new ideas.

Product vision is our speciality. Find out how we can help by checking out our services.

Contact us with your questions.