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Sidebar image descriptionAny information can be placed in the sidebar to help your website visitors navigate your site.

To make a boxed heading like the one above, simply apply the H3 tag.

To make a box like this, assign the "sidebarlt" class.

You can do anything with a sidebar box. Insert images, ads or other web content.

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To make a box like this, assign the "sidebardk" class.

You can do anything with a sidebar box. Insert images, ads or other web content.

Here's a text link.

Process

"Most people stop looking when they find the proverbial needle in the haystack. I would continue looking to see if there were other needles."
- Albert Einstein

29 Things We Believe

Understanding

  1. Breakthrough ideas come from breakthrough understanding.
  2. Model your understanding, then base your solution on it. Refine both over time based on new evidence and insight.
  3. Listen to customers beyond what they ask for, to what they need.
  4. Think of customers in terms of their situations and resulting needs.
  5. The essence of a product, existing or envisioned, is the profile of needs it fulfills.
  6. The desirability of a product is the result of satisfying needs, both functional and aesthetic.

 

Vision layer of Design PyramidVision

  1. Great product visions choose better problems to solve.
  2. You can’t make giant leaps using incremental methods.
  3. The first rule of product vision: The product must satisfy important, unmet customer needs, profitably.
  4. There are two key components to a product vision: the story of what it does for customers, and the business plan -- the story of how it will succeed.

Vision process

  1. Product Vision can be systematized.
  2. Product vision is the missing discipline in most new product processes.
  3. To bowl a strike, you must first set up all the pins.
  4. Develop, trust, then verify your instincts.
  5. Solid product vision facilitates execution.


Vision layer of Design PyramidDesign

  1. A design can be only as good as the problem it sets out to solve. Great design cannot save a faulty vision. Great vision can withstand faulty design.
  2. Every design can be improved.

 

Business Philosophy

  1. The product really matters.
  2. Great products are the root of great business success.
  3. First, ship no crap.
  4. Don’t do things that make your customers hate you.
  5. Strive for greatness.
  6. Product vision is an inexpensive source of radical innovation.
  7. A product vision is surprisingly difficult for competitors to copy, and is therefore defensible.
  8. Careful product vision increases upside reward while limiting downside risk.
  9. People pay for the fulfillment of needs.

 

Strategy

  1. Look ahead to where you want to be. Use that to determine where you go next.
  2. Chase customers, not competitors.
  3. The way to establish a great brand is by creating great products.
NEXT: Why Product Vision?