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Product Vision Consulting

Even the best teams struggle with coming up with solid product concepts. There just hasn't been a systematic way of thinking about and attacking product vision.

Product vision is our specialty. We will guide your team through our no-nonsense process.

You

  • You are a product leader on the hook for coming up with new products to drive growth

Your situation

  • You need solid product ideas for entering a new market or for reinvigorating an aging one.
  • The ideas that sounded exciting a year or two ago have not borne fruit.

You need

  • ...a set of well-supported product ideas to pick from
  • ...a clear basis for making that selection
  • ...the peace of mind that a thorough process was followed to shake out the best ideas; that it wasn't haphazard
  • ...to elevate your team's capacity for innovation

Outcomes

With product vision consulting we strive for four outcomes:

  1. Get a solid, well-founded direction for your product.
  2. Construct models that are the foundation of the chosen product vision and which will inform strategic decisions for years
  3. Bring the capacity for innovation of your product team to a higher level.
  4. Have the team be a model a standard of excellence for others in the organization.

We will

New product initiatives are much more likely to succeed when they come from your team, not an ousider. Therefore we will collaborate closely with a multi-disciplinary team hand-picked from your staff. We will complement the team with other skills that might still be needed, such as user research, interaction design, or prototyping).

In preparation, we will:

  • Learn about your strategic objectives (and help you develop them if necessary)
  • Synthesize whatever market intelligence you have already collected
  • Conduct customer research and competitive research as needed

We will then guide your product team through our proprietary, evidence-based product vision process. The team will:

  • formulate models of customers and competitors and that puts new product ideas in perspective
  • generate many product concepts, culminating in a handful of strong choices
  • create an scorecard for judging product concepts objectively
  • brainstorm alternate business models, to maximize the profit potential of any idea
  • establish a five year plan to drive to the long-term vision
  • capture assumptions for ongoing risk management

Follow-through work

Getting a promising idea is an exciting start to a project. We can help you keep the momentum by assisting in the follow-up work:

  • turn the best product idea into a concrete prototype design
  • build a sequence of prototypes to test with users
  • refine the vision and design based on the results
  • define a phased implementation plan reach the first version in steps
  • convert the high-level vision into a clear set of product requirements
  • help you design the real product
  • provide coaching through the design and development process to make sure that the product upholds the vision

For our part, our goal is for each engagement to be a stellar success, so that you enthusiastically engage us again and again and recommend us to others.

 

Contact us with your questions.