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"Product development is just like any other problem-solving effort. The most important and most neglected activity is problem definition."
- source unknown

Product Due Diligence

We've had the displeasure of witnessing clients invest heavily in product acquisitions or new product initiatives that were doomed to failure. We wish they had had us look at the deal first; we could have offered a useful independent perspective.

You

  • You are a fund manager, or senior leader who is involved in product portfolio planning

Your situation

  • You are considering acquiring or investing in a new product
  • You have seen lots of well-intended acquisitions fail utterly after one or two years, wasting the entire investment.

You need

  • a clear, objective look at the product for viability. Who will like this product, and who will not?
  • an assessment of how it fits into your product portfolio
  • an assessment of its design. Is it really the best approach to addressing the customer's needs?

We will

  • find out what you want achieve strategically (and help you develop it if necessary)
  • develop models that put it in perspective with various customer groups and competitors
  • critically evaluate the product, its design, technology, its business potential and risk level.
  • isolate what parts of the idea are most relevant, and what may be safely de-prioritized to improve its focus and ROI.

Contact us with your questions, before you pull the trigger on that investment.