Simple Menu
Styled Menu
Next Menu

Optional Info

Sidebar image descriptionAny information can be placed in the sidebar to help your website visitors navigate your site.

To make a boxed heading like the one above, simply apply the H3 tag.

To make a box like this, assign the "sidebarlt" class.

You can do anything with a sidebar box. Insert images, ads or other web content.

Here's a text link.

To make a box like this, assign the "sidebardk" class.

You can do anything with a sidebar box. Insert images, ads or other web content.

Here's a text link.

ABOUT US

"Nearly 100% of innovation is inspired not by 'market analysis' but by people who are supremely pissed off by the way things are."
- Tom Peters

Biographies

Product Vision Associates is a virtual consultancy. We staff projects with only the skills that are really needed, drawn from the best independent talent in the San Francisco Bay Area.

Philip Haine mugshot

D. Philip Haine

D. Philip Haine is founder and principal of Product Vision Associates. Philip has been creating products for over 20 years, first as a software engineer at Microsoft and GO Corporation, then as lead interaction designer at Apple's software subsidiary, Claris. In 1997, Philip founded Obvious Design, LLC, where, over 12 years, he worked on the design of over 45 products for over 25 clients including Gap, Palm, Intuit, LUNAbar and Yahoo. His work has been used by millions and has earned several awards and patents. His user experience architecture for gap.com was featured in the popular book, Don't Make Me Think.

Philip developed several tools to help with product design and product vision including the Design Pyramid, SSNiF Scenarios, Formal Needs Analysis and more.

Philip has a B.Math in Computer Science and Psychology, from the University of Waterloo.

Philip writes about product vision at ProductVision.org, and gives away design and vision ideas at StealThisIdea.com. His product vision framework is the subject of an upcoming book. Philip has lectured at Academy of Art University and Haas School of Business.

Philip plays drums whenever the house is empty.

You can email Philip at: To follow Philip on Twitter click here.

Elizabeth Pitt

Elizabeth Pitt is an independent Investor/Entrepreneur at her firm, Helix Business Ventures.

Prior to that she was Director of Product Management at Intuit in charge of new business initiatives. Elizabeth was a senior Associate at McKinsey, a partner at Celeris Consulting and Director of Sales Strategy at Jel Sert Specialty Foods.

Elizabeth has an MBA from The University of Chicago - Booth School of Business, and is a master sommelier.